Structure of the Book
The story of each sustainability innovation is captured on two pages.
The first page provides a concise overview by answering three questions: What is the innovation? Why is it sustainable? What has the result been?
The second page chronicles in greater detail the Drivers, Barriers, and Enablers for the innovation. In addition, the Impact on internal and external stakeholders has been defined. Finally, we look over the horizon to ask What’s Next? for the company and / or the innovation.
In the spirit of innovation, we’ve added a unique layer of information to the second page of the cases. The reader will notice that the content in the vast majority of cases is organized graphically in rows (described in the preceding paragraph) and in columns. In other words, in addition to reading the cases left to right, many stories can be read in columns from top to bottom.
