GREENOVATE!
Article exclusively on NEW GENERATION innovations - GIVING PROFIT AND still generate social and environmental benefits
by Amanhã
June 1, 2010 – Acad day brings new ideas and technologies designed is one: create environmentally sustainable products and services,
able to improve the health of the planet. But ultimately, why have not we face a wave of innovative products and services they can actually achieve
this promise? Why not have a lot of environmentally friendly companies seeking success in long term? And why are we still so far from the conditions
ideal for setting up the paradigm of a green economy? The answer starts with one simple lesson: good ideas and technologies are not enough. The key to making the
green innovations are durable and relevant is to make them profitable and attractive to the market. To be successful, the "Greenovations" as we call them, have to be financially and economically feasible and measurable. Otherwise, good ideas can not go beyond the fact that they are, quite simply, good intentions.
In the book Greenovate!, the Center for Innovation, Excellence and Leadership(IXL Center) and Hult International Business School, selected the ideas that
actually fulfill the promise of generating financial results and environment at the same time - or at least seem to have potential for that. Compiled stories and learn the lessons of sustainability from the effort of leaders, businesses, NGOs and governments all over the world. Cases in book show that there are innovative ways of making money while it makes a difference. Ways to keep the ideal of a cleaner planet by means that meet our need to pay bills from day to day.
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Source: Amanhã
