INNOVATION WINS!
Interview with the book authors and their opinionon financial and environmental gains for companies who take advantage of the opportunity in timely manner
by Green Business Capital (Turkish Magazine)
May 15, 2010 – Tesco lowers successfully its energy costs, which take a significant share of the overall costs, and creates a considerable value for its customers. Wal-Mart requires its suppliers to reduce packaging. While suppliers get benefits of the cost reduction, Wal-Mart develops a successful eco-friendly policy.
The world’s retail giant IKEA has programs in India and Pakistan to teach farmers how to increase their crop yield while using less water and fertilizers. All these examples are from the book called Greenovate! (green innovations), written by Hitendra Patel, Ronald Jonash, Tyler McNally , managers/partners of the innovation consulting firm IXL Center. The authors examined the green innovations of over 50 organizations, trend which will shape the future. In their opinion, there are huge financial and environmental gains for companies who take advantage of the opportunity in timely manner.
The value of all sustainability-related businesses is approximately 250-500 billion USD and this figure is expected to reach 1,500 billion USD by 2020. These striking figures come from the book Greenovate! (green innovations), written by IXL Center’s managers Hitendra Patel, Ronald Jonash, and Tyler McNally. The green innovations are a mega trend. Those who lead the trend will gain high profitability. According to the aithors such companies as Tesco, Ikea, Toyota, who are among the first to invest in green innovations, have a great advantage. The book Greenovate! contains over fifty examples of successful cases of greenovations (green innovations). This article is an interview with Hitendra Patel, Ronald Jonash and Tyler McNally about the future of green innovations.
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Source: Green Business Capital
