Defining Greenovations
IXL Center defined “sustainable, green innovations” (or “greenovations”)
as a combined description of business innovation with a synthesized concept of sustainability as articulated by a number of leading global organizations:
With this definition in hand, IXL Center have conducted extensive research on all types of businesses, initiatives, projects and technologies to identify the best examples of truly sustainable, green innovations — concepts that make money and improve the environmental equation.
In gathering cases for this book, we chose the innovations that were creating the most buzz and seemed to have the most potential for long-term success. Their ability to capture value makes them truly sustainable — either as innovations attached to a particular company or innovations that could be spread throughout an industry or even a whole economy. We also chose companies that had a good deal of information in the public domain, which left out very many interesting stories in places like Japan and Korea.
